Social media platforms have duly expanded from mere channels of casual communications to potential marketing platforms for businesses today. However, not all social networking portals are equally relevant for each business out there. As per leading internet marketing companies like FoogleSEO digital marketing, you have to consider your business type, industry and target niche before choosing a social media site. The post below offers a brief on the top social media platforms for your business in 2019.
Facebook is the social media platform especially for B2C businesses- and also for B2B ones in certain cases. The topmost industries that will benefit from Facebook advertising or promotion are auto, e-commerce, fashion, real estate, entertainment, sports, marketing, news as well as health & wellness. Take to Facebook if your target is between 25 to 55+ years.
Twitter will be great mostly for B2C business as well as B2B companies in some aspects. The industries that will benefit the most from Twitter marketing are- retail, news & information, travel & hospitality, health, finance, telecom, sports and fashion. Take to Twitter if your target group is between 18 to 29 years.
Instagram is a prospective social media platform especially for B2C businesses. The industries that will benefit the most from Instagram marketing are- fashion, photography, travel, arts & crafts, retail, gourmet and event planning. Women users dominate the Instagram member-base largely. It means businesses that are mostly targeted to women have excellent promotional opportunities on Instagram.
LinkedIn is especially great for B2B businesses and B2C employment drives. The best industries that will benefit the most with LinkedIn presence are- employment, finance, legal, science & technology, education, legal, professional services and so on. Take to LinkedIn marketing campaigns if your target niche is aged between 25 to 45 years, irrespective of gender.